July 2022

4 Steps To Becoming a Brand Photographer

with Abbie Gowen

Commercial photography has been a long-standing pillar in the industry—encompassing everything from a simple headshot to huge marketing campaigns. With a boom in small businesses opening and the consumer’s desire to see a business take on a personality, the commercial sector has given birth to a new genre: personal brand photography (and she’s a beaut!). Gone are the days of wedding hangovers, body aches from running around for 8+ hours, missing family time on nights and weekends, and the dreaded slow season. Instead, say hello to your new BFF: branding! She works Monday through Friday, doesn’t slow down in the winter, her clients only reach out during business hours, and she has so much room for creativity. Whether you decide to make a complete switch or add brand photography to your list of services, there are a few things you should know before diving in. KEY DIFFERENCES BETWEEN BRANDING AND PORTRAITS As a wedding or portrait photographer, you have your own unique editing style. The delivered gallery is a reflection of who you are as an artist. However, our goal with branding is to provide the client a reflection of who THEY are as a business.

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