May 2021 // The Wedding Edition

5 Steps to Attracting High-End Wedding Clients | André Brown

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It goes without saying that your body of work must appeal to the high-end clientele that you are seeking. If you aren’t sure what that is just yet, begin by researching photographers that are servicing the clients that you want to attract. Simply searching Google, Facebook or Instagram can provide tremendous insight into what they are delivering and what the clients expect. The same goes for the publications that are featuring those weddings. Take an honest assessment of your work and consider soliciting the opinion of an impartial third party to determine if you can truly deliver on a level that would satisfy those clients. If the answer is no, or you are unsure, consider investing in education. Many photographers host workshops so you can learn new techniques to put into practice and bring your skill set up to par. I created the Embrace Workshop because I strongly believe that continued education is key in taking your business to the next level. Having a portfolio that stands out is incredibly important in separating yourself from your competition. You can’t sell what you can’t show. If your work is comparable to those you find in your search, then you are already ahead of the game. Focus on leveling up the other areas of your business to make yourself appeal to your ideal client.

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