May 2021 // The Wedding Edition

5 Steps to Attracting High-End Wedding Clients | André Brown

From the moment we start our businesses, many of us aspire to cater to an upper echelon of wedding clientele, each for our own reasons. Perhaps you are enamored with the beautiful decor, or you’d like to boast about the people you’ve worked with—but I think we can all agree that we want to make the big bucks! Whether you are in year one or year five of your business, finding these clients can be a mystery. I’m sharing my five keys to attracting, booking, and best serving a high-end clientele. First, it is important to note that the term “high end” much like the term “success” is relative. You will first need to define what high end means to you before you can begin to target these clients. You may be familiar with the process of creating a client avatar. If you haven’t done this, I encourage you to do so to clearly define who your target client is. Remember, you can’t hit a target you can’t see. From my experience, whether your ideal clients are hosting extravagant ballroom weddings or quaint, southern farmhouse weddings, high-end clients tend to have the following things in common.

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VALUE

“Price is what you pay, value is what you get.” –Warren Buffet

Value or perceived value is one of the most important catalysts for how much consumers are willing to spend on any given product or service, and how often. What can customers expect to get when they enlist your services that is different from all other photographers in your market? If you don’t know the answer to that question, I encourage you to take a deep dive into your business to figure it out.

Be clear on your value proposition, include it in your messaging, and make it relatable to your ideal clients.

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