May 2021 // The Wedding Edition

3 Ways to Achieve Consistency in Wedding Photography | Sarah Edmunds

SPREADS FROM ONE OF MY ALBUMS: I MAKE SURE EACH SPREAD IS CONSISTENT IN BOTH CONTENT AND COLOR

In this new world scenario, couples around the world have been forced to adapt, and a powerful brand identity is more important than ever. As The Financial Times reported in its February 2021 article on “The Minimal Wedding,” smaller, more intimate ceremonies are setting the trend. However, as the writer Clara Baldock affirms, “While couples may be cutting back on size, they aren’t holding back on style.” A smaller wedding could now mean more value assigned to recording and printing precious memories of time spent with loved ones, and there are clear signs that the new attitude and minimal approach aren’t going to disappear with a vaccine. A solid “Brand DNA” will help us shine and attract those couples who resonate with it. In such uncertain times, let’s give couples the gift of feeling secure in the knowledge they have chosen the right photographer for them. Let’s recalibrate and turn this new world into opportunity for our clients, and for us as wedding photographers.

Sarah Edmunds has been a self-employed business owner for 28 years, and a professional photographer for 10, specializing in wedding, portrait and commercial beauty. She is a Fellow of the Society of Wedding and Portrait Photographers (SWPP), and Master of WPPI. Sarah is a brand ambassador for Godox and Graphistudio. website: sarahferrara.com instagram: @sarahedmundsphotographer

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