May 2021 // The Wedding Edition

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3. CONSISTENCY IN PRODUCTION

Complete the consistency of your Brand DNA using specific brand “codes” in the form of the color, materials and layout design of your albums. Consider creating a simplified range for your clients that reflects and consolidates your identity and prevents overwhelm in the clients’minds. The Italian album company Graphistudio offers almost unlimited customization options, meaning you can create an album or set of albums that is totally unique to you or your studio, and are handmade in Italy. Stay consistent with album interior design too, or reduce the options to two, or maximum three style choices. I show clients a simple white background with or without a black two-point image border, and a simple, uncluttered layout.

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