The brand identity discovery process starts by looking inwards (identifying a heritage, a story, the values that underpin your services and products), then outwards, using brand codes: the way we communicate our brand DNA, or identity, to our target market, and the visual anchors that will consolidate that identity in our client’s mind permanently. Photography is a visual medium, so we can strengthen and even create our brand through our work, just as Armani created their brand through their minimal, elegant clothing design and sober shades. Our photography, portfolio and printed products ARE our brand codes.
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