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When things did open back up, our calendar was packed and we got to work. Other photographers were just starting to ramp up marketing again, and we had 35+ sessions to schedule and start shooting right away. The crazy part was, during this economic downturn, clients were spending more money with us. Our sale averages were up over 30%. Clients had been sitting at home and came out ready to spend money. Because we shifted our business and took the risk of spending money, we capitalized. We went from making $25,000 a month to making $25,000 in a week. We passed our 2019 revenue at the end of July. Keep in mind, we didn’t shoot anything until mid-April. So what we did in all of 2019, we surpassed in three and a half months. We had our best year by far, crossing the $250,000 mark on only eight weddings. Weddings were 90% of our revenue in 2019—that dropped to 30% in 2020. We would have easily surpassed $300,000 in revenue in 2020, but we had to shut down in October because our back end was a disaster. We could keep up with orders, we just weren’t used to this volume and needed to regroup. October, which is usually our best month for business, we shot less than five sessions because we needed the time to regroup. Our back end cost us drastically in 2020, but it won’t in 2021. We continued to shift our business this winter. We reinvested in business mentorship. We relocated our business an hour away and upgraded from our 800-square- foot studio in a town of 300 people to a 2,300-square-foot downtown studio space just outside of Minneapolis. We have continued to work while photographers are recovering from last year and still waiting to ride out the storm. Right now is the time to set up your year. Take advantage of it.
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