May 2021 // The Wedding Edition

Wedding season for us was supposed to start in June. We welcomed our third child in early February, so we had planned our bookings so we would have some time off before the weddings started up. I remember us sitting at home when the first shutdown came through and saying, “Thank God we didn’t book anything until June. This will all be gone by then.” Man, I wish I had been right. As the wedding cancellations began, so did the panic. We quickly dropped from 30 weddings down to 25. Then down to 20. Then down to 10. Finally, we dropped to eight. In a matter of weeks, our entire goal for 2020 went out the window, and we had to figure out how we were going to salvage the year and pay the bills. We were left with two options: either sit at home and complain about our year falling apart before our eyes, or we could do something about it. We could change our goals and strategy, and attempt to salvage 2020. We chose to do something, and it changed our lives for the better. Our days as wedding photographers were over. Weddings were gone, and they weren’t returning back to normal anytime soon. It was sad, but we accepted that early on and realized we needed to be more than wedding photographers now. We needed to make money and shift our focus to portraits. We were used to working with 40 to 50 clients total in a given year, so changing that to working with 100+ was going to be a big shift. But, it was something that we had to do to remain profitable and keep our business alive during the pandemic.

settings: f4.5 @ 1/250 iso 100

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