May 2021 // The Wedding Edition

5 Steps to Attracting High-End Wedding Clients | André Brown

CLIENT EXPERIENCE

You’ve established an awe-inspiring portfolio and collected glowing reviews from past clients and colleagues. Now your client experience is the icing on the cake. Everything you do from the moment you first meet a client sets the tone of what that client expects from you. You know the old adage: You never get a second chance to make a first impression. If you have never had a high-end client experience, there is no way that you can begin to know how to create one. No need to reinvent the wheel. Learn from the companies that have been doing it successfully for years. Take some time and get the experiences for yourself. Grab your significant other and make a date out of it. Visit luxury retailers and see the level of service that they provide. Drop in to Louis Vuitton, Gucci and Hermes. Take a test drive at the nearest Mercedes dealership. Believe it or not, you can learn a lot from attending open houses at luxury properties. Take note of details such as how you were greeted. How did they serve you? How did they make you feel? Was there a distinct smell? Details such as a signature scent are common practice for hotels and retailers and can be a unique identifier for a brand. By the way, as you go out on these adventures, take pictures and post them in the ShutterFest group and tag #LivingLaVidaCincotta and show us all of the fun you are having. These experiences will help you to be more relatable and establish common ground with the clientele you desire. Once you’ve created a tailored experience of your own, they will rave about you to their family and friends creating a steady flow of referrals for potential clients that share the same core values. Remember, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou

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