November 2020 // The Business Edition

2. COMMUNICATION IS KEY IN ANY RELATIONSHIP

This tip goes for life in general, If you sit, stay silent and then one day blow up because nothing is right, you are your own problem. No one is going to read your mind and you have to tell your editing team. Now, communication can be simple in the sense of sending an email or calling, however this is only focused on the how. The when is most important. Immediacy is the way of the future to get the results your need for your business. Engage with your team as soon as you run into an issue or find yourself buried in stress. Many times they can help you get out of your own way. Of course, when you are building a relationship with an editing team you want to be present in the process while also teachable. Don’t just demand everything under the sun, understand there is a rigid process to learn on your side as well. This process ensures your success. Lastly, it comes down to communicating when things aren’t going well. Don’t stay silent and fix the issues, or you will never get to a place you feel comfortable letting go of the edits.

One last thing: Pay for an email domain. Stop using Gmail, Outlook, Hotmail, Yahoo, etc. as these days those email clients are flooded with spam. Instead pay for an email address from your website domain so you don’t have to sift through the garbage. If you have an in-house team managing this email, it’s good to use info@, team@, production@, etc. so you can loop the team in on all communication. Now, let’s move into Lightroom and why it’s a game-changer.

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