November 2020 // The Business Edition

THREE IN A ROW

You definitely have at least three images per client that you’ve cropped into square and saved in that client’s SQUARE folder. So why not make use of the Instagram feed grid where you can fill the grid with three images in a row. Find the best three images of that client. Arrange them so that the left picture is of your client facing in towards the center, the middle picture is of them facing the camera straight on, and the right picture is of them facing toward the center. This gives a well-rounded inclusive look to your feed when doing the three in a row style. It also shows the different personality traits of your client in an easy to understand format. This informs your Instagram followers about how you bring out the best in your clients during a shoot.

I use the three in a row style (instagram.com/jonathantilleyphotography) and so do other photographers like Amber Jones Branding (instagram.com/amberjonesbranding). This is an easy posting style to implement that has a crystal clear brand continuity to your imagery. I’d suggest scheduling all three images of that client within a few minutes of each other and posting them back to back so your feed looks super clean with the three in a row style. Yes, this is a lot of posting, but it’s a wonderful way to get your work out there, especially if you are just starting out. You can see what resonates with your followers, what doesn’t, and then take what you’ve learned and move on to the next Instagram feed style: checkerboard.

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