November 2020 // The Business Edition

Brand Consistency On Instagram | Jonathan Tilley

3. SCHEDULE EVERYTHING

All of this content is nothing if you don’t have a tool that rolls it out. There are many Instagram schedulers out there but I’m a fan of planoly.com. I can schedule all of my Instagram feed, see how it flows, and swap things around so it looks perfectly curated. Your Instagram feed content must flow. It’s like a mini-website that is constantly being updated with content about your photography business. There are three Instagram feed styles that work best for photographers. They are (from easiest to hardest to implement): 1. Three in a row (easy); 2. Checkerboard (medium); and 3. Individual (difficult). Let’s start with the first style, three in a row.

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