November 2020 // The Business Edition

Crafting a Luxury Experience | Jai Mayhew

Luxury appeals to the senses. High-end boutiques use scent profiles to relax and engage you when you walk in the door, and five-star hotels are decorated to ensure that every corner of every room is a visual feast. Nothing about luxury is functional. It engages our senses and uses them to elevate the moment, creating an experience we’re unlikely to forget. It’s extravagant, it’s delightful, it’s decadent. The ability to sell luxury is in itself an art form. In my studio, I serve women who won’t be satisfied by the commonplace, walk-in-and-smile, “here’s your Christmas card photo” kind of experience. I cater to a unique clientele of women who come to me looking for a luxury experience. They want hair and makeup artists and champagne and wardrobe styling. They want concierge service all throughout the planning process and amazing printed products at the end. Do I invest a lot of time into each session? Absolutely. Do my clients invest heavily in their portraits? Absolutely.

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