November 2020 // The Business Edition

CREATING A BRAND FOR YOURSELF

Beyond just commercial, fine art, and editorial lies a balance of creating desire and centering around something people ingest. Food and drink photography can be documentary, illustrating a recipe or a type of meal. It can be abstract and have little context and solely serve as a prop, and it can be commercial or made with the sole purpose of advertising and creating hunger or thirst for a product and/or the lifestyle that goes with it. How specifically you capture food and drinks needs to be honed to set yourself up for success in each niche that you wish to photograph. I always say you shoot for the client you want to get, learn from the ones that you don’t, and display the work that falls in line with what you most want to be hired for.

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