November 2020 // The Business Edition

Ways to Create Word-of-Mouth Marketing | Vanessa Joy


Maybe after reading this, you think, "Wow. That all seems so obvious." It kinda is obvious, isn't it? It took me 1200 words or so to say what Prince McClinton said in two: Be amazing. Whether it is said in two words, 1,200 words, or an entire book, word-of-mouth advertising is about putting yourself in front of as many people as possible and making sure to wow as many of them as you can. If you make it your goal to do that, to always go above and beyond, and to always be looking for new people to meet and new eyeballs to get on your work, the word-of-mouth advertising will follow.

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Vanessa Joy has been a professional wedding photographer in New Jersey since 2002, and an influencer in the photographic community for years. Since starting in 2008, she has taught photographers around the globe at almost every major platform in the industry ( Vanessa has been recognized for her talent and business sense at the renowned industry events CreativeLIVE, Clickin’ Moms, WPPI and ShutterFest. Her peers love her informative, open-book style of teaching. website: instagram: @vanessajoy

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