November 2020 // The Business Edition

Ways to Create Word-of-Mouth Marketing | Vanessa Joy


People love convenience. They will pay for it. They will rave about it. "Oh, working with so-and-so was so easy," they'll say. Nobody wants to hire someone and then be saddled with a laundry list of homework to be done in order to receive what they've paid for. By doing as much of the work as possible for a client, you are giving them the convenience that people crave. Of course, this doesn't mean you should go off and make decisions without them. They won't rave about that. They may rant about it though. You want the words coming out of mouths to be good words. Being convenient doesn't mean stripping the client of all control, but rather ensuring that the process of decision-making is as easy as possible. If you can get that right, you'll have plenty of happy customers that are willing to pay a premium and give you free advertising on top. Both of those things will make up for the extra work that you take on to make it happen.

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