November 2020 // The Business Edition

Ways to Create Word-of-Mouth Marketing | Vanessa Joy

You always hear that cliché, don't you? The best marketing is word-of-mouth. Well, sure, not having to pay for marketing is great. But how do you get people talking about you without paying them to do it? At a not-so-recent photography conference panel I was on, someone asked Prince McClinton, the founder of an amazing Instagram account called Art of Visuals, how to get clients talking about you. His response was so simple as to seem obvious: “Be amazing.” On the surface, that's just as vague as people telling you to go out and get word-of-mouth advertising, isn't it? But when you really start to think about it, those two words tell you everything you need to know to figure out this whole word-of-mouth thing. What does it mean to be amazing? How do you stand out from the next photographer? That's what I want to talk about in this article. And I bet if you think about it yourself, you'll come up with some ways to be amazing that I don't even mention. Because you know what? You are amazing!

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