November 2020 // The Business Edition

Drop Your Excuses: Leveling Up Your Creativity | Toni Shaw

I HAVE AN “UGLY” VENUE, NOW WHAT?

Now that you know a few ways to look at possible venues differently, let’s take a look at other areas of photography that can also be an asset to your quest for creativity. Looking at a venue and seeing its potential is awesome, but seeing how it can benefit you creatively can be another challenge. I do not know many photographers who have a fine art background, but I find that those that do have an easier time seeing unconventional scenes transition to a “magical” backdrop. Here are some tips that can help you see in a more artistic way. • Find out what you like about other photographers’ work you admire and figure out one part of their work that you can make your own. • You may be a natural light photographer, but learn how to shoot off-camera flash. Off-camera flash may not be your thing, but it can provide you multiple looks and moods with ease once you get comfortable with the process. • Focus on the client and not solely on the technical aspects. Sometimes the work of photographers that are strictly technical from beginning to end exemplify images that have little or no emotion. Do not forget your client is more important than that “technical or creative” image that you are trying to create. • Learn how to use Photoshop and Lightroom (for adding elements and removing distractions). •Take your backdrop outdoors! People may have questioned Richard Avedon, one of the greatest photographers of all time, on why he had a backdrop outdoors. Drag a backdrop outside and have fun trying different types of lighting.

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