EDUCATE YOURSELF. IT'S TIME TO RETRAIN AND RETOOL
Knowledge is power. We have heard that saying repeatedly in our lives. It’s more than a cliché. If you are focused on where your competitors are weak and struggling, shouldn’t you be asking yourself the same question about your business? Where are you struggling? Where can your business improve? No matter how you answer, the result will require some retraining and education. Don't underestimate the importance of education during times of crisis. If you do what you have always done, the results will be the same. And when the world of engagement is changing around us daily, it requires us to change our own tactics, which will require retraining efforts. Here is the thing, don’t be afraid of change. This is what is paralyzing your competitors. They are afraid of the unknown. This is where you have to rise above the fear and use it to your advantage. Yes, be afraid of failing. Yes, be afraid of making mistakes. Yes, be afraid of losing money. This fear keeps you sharp and that sharpness is your competitive advantage. See, fear can paralyze you into indecision. That’s what happens in every aspect of life. Successful business owners are all afraid just like you, however, they push through it. Call it a leap of faith if you will. Bottom line, sitting still will only result in more of the same. It is those that leap that have a chance of succeeding. Isn't a chance at success better than no chance?
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