November 2020 // The Business Edition

3 Tips for Being an Innovator in the Photography Industry | Sal Cincotta

FIRST, WHERE ARE YOUR COMPETITORS FAILING?

Surely they are failing. They have to be. Not because we are wishing the worst for them, but because the reality of the situation dictates that not everyone will make it through this unscathed. We need to do this recon to help us navigate things moving forward. Through failure comes success. By understanding where the gaps are in the marketplace, we will be better positioned to understand where we can step up and fill in those gaps. That is where the opportunity lies. No one knows what the new world will look like post-Covid, but you have to be committed to not quitting. We have to be genuinely committed to the process of trying to figure out what will emerge and what the market is looking for. Once you do that, you are armed with the information you need to truly begin chasing this new opportunity.

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