November 2020 // The Business Edition

A Photographer’s Guide to SEO Fundamentals | Myrna Daramy

WHERE DID SEO COME FROM?

To understand where SEO came from, it’s important to understand its backstory as well as its journey into becoming mainstream. The digital revolution began in the 1980s. Prior to that point, the Internet was primarily used by the government. The first public world-wide websites that were globally accessible launched in 1991 and several web directories were initially created to manage the sites being created. Things were moving so fast, nothing was organized, and there really wasn’t any control. By 1996, there were already 43 million U.S. households that owned personal computers and approximately 14 million users online. That same year, Google was born and quickly became recognized as the most widely used web directory due to its unique approach of organizing web content by relevancy. Instead of focusing on categories or topics like the other web directories, Google chose to focus on keywords to connect online visitors with content that contained those keywords. Fast forward to today, Google is the number one website in the world and it currently uses computers or bots to scan through websites in order to determine relevance. To make ranking fair, it uses algorithms to determine who should be listed at the top. By going off of what people deem as relevant, Google is able to provide search engine results that meet people where they are, as opposed to what might be classified as the topic they are looking for.

WHY IS SEO SO IMPORTANT?

Simply stated, SEO is important because it is effective. Out of all the digital marketing tactics you apply to your business, SEO is still the top converter for generating sales. According to statistics, SEO drives 1000% more traffic than organic social media and converts 10 times better than social media traffic on a desktop.

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