November 2020 // The Business Edition

Reevaluate, Restructure and Reap the Benefits | Jessica Robertson

10. DELIVERY: FINISH THE EXPERIENCE

At our portrait delivery appointment, we display and review all of the images with the client. We make sure they are 100% happy with the portraits and products we are delivering. This is our last opportunity for additional sales and therefore we are sure to offer frames and a memory preservation box. We have been providing framing for our clients for over 15 years. It is very much appreciated by our clients because we deliver a ready-to-hang product and they are confident in what they are purchasing because of our quality brand. While initially intimidating, the process is actually very simple and requires very little equipment. Before our clients walk out the door, we thank them and package up their portraits in beautiful portrait boxes with tissue and put the larger portraits in frame bags, which are adorned with our logo. Now is the time! Reevaluate what you are doing well and how you can improve your client experience, the process, and your products. Restructure your pricing and product offerings to maximize your sales. We are now reaping the benefits of a serious reevaluation of our business and we hope you will too!

Jessica Robertson is an award-winning photographer, educator, and business coach. She owns and operates Jessica Robertson Photographic Artistry in Ashland, Virginia. Find out more about Jessica through her Facebook group, Shoot it Straight with Jessica Robertson. website: jessicarobertson.com instagram: @jessicarobertsonphoto

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