November 2020 // The Business Edition

Reevaluate, Restructure and Reap the Benefits | Jessica Robertson

3. CREATE AN EMOTIONAL CONNECTION TO THE IMAGERY

We want each client to feel an emotional connection with the portraits we have created. For a newborn client, that connection might be very obvious. The parents recognize they are only little once. For a high school senior client, they might view this as their final portrait before they get married. And during these times where so much of the senior experience has been taken away, many of our clients are recognizing that senior portraits might be one of the only normal parts of their year. For families, we want to show the love and bond within the family dynamic. Mothers initiate the portrait process and we appeal to their understanding that they will never get this moment back. Their family is changing but they will have their portraits to commemorate their family’s love.

Powered by