November 2020 // The Business Edition

Making the Switch from Shoot and Burn to IPS | Andre Brown

Let me begin by saying, if you’ve read any of my previous articles in Shutter, you know that whatever the topic, I speak to you from my perspective. I consider myself a regular photographer, here to share my story and hopefully inspire and educate my fellow photographers on things I’ve learned along the way. I am on the same journey that many of you are on. Oftentimes, as we get advice from industry giants like Sal, Mike, and the Blumes, we think, “Of course you can do that, you’re Sal Cincotta” or, “You’re Michael Anthony, sure you can do it this way.” But the truth is, YOU CAN TOO. Maybe not today or tomorrow, but indeed you can. You have to kick fear and self doubt in the ass and take action much like I have decided to do myself.

I run a 6-figure wedding photography business. What I’ve been doing so far has afforded me comfort and a decent living. But why settle for decent? I want more and so do you. Covid rattled us all and it’s forced us to take a look at our businesses, make adjustments and pivot. The most significant change I’ve made during this time has been transitioning my business from shoot and burn to IPS. Work less, make more. I can imagine Sal reading this and saying, “Transitioning to IPS? You should have been doing that shit from day one!” Yeah Sal, you’re right. But like many of you, I was absolutely terrified of leaving my comfort zone and gambling my cushy income for a chance to make much more. What if I make the switch and nobody wants to spend money? I’ve got mortgages and rent. What if this completely fails? Well, instead of completely succumbing to fear, here is how I chose to kick my own self doubt in the ass and take the leap into IPS. As I mentioned, weddings are my primary source of income. When the pandemic hit, inquiries and new business plummeted. I decided to use this time as an opportunity to not only diversify my offering and grow the portrait portion of my business, but to also utilize this season to start testing IPS. Pre-Covid, I didn’t do many portrait sessions. Maternity, headshots and family portraits were merely providing for my savings and investments, so any wins that I gained would be a big win, but anything that seemed like a loss wouldn’t be crippling to my business. The icing on the cake, if you will.

Here are some of the things I’ve done to get set up and hit the ground running with IPS.

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