January 2022

8. THE DREADED NEWSLETTER

I say dreaded because I can see so many eyes roll when I mention it. But it’s tried and true. I recommend that you encourage signing up for your newsletter at every chance: social media, website, pop-ups, QR codes, on and on. Remember, you are in control here. You do not need to blast everyone every week. But it works. People still sign up for your newsletters, so give them something to engage with periodically. This list is a direct link to people who are interested in YOU. Maybe try sending VIP links to your newest image and pricing before it’s announced to the masses on your website or social media. Or, tell them about some personal experiences during your recent photography trips or newest inspirations. Newsletters are a great way to connect and share more personally and creatively with your collectors or soon to be collectors.

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