January 2022

4. THE REAL DEAL

This advice is a bit more tangible and pragmatic. Even if you don’t feel like a pro, act like one. Include instruments that are indicative of fine artworks, such as a Certificate of Authenticity, or COA. Even if your images are open editions, collectors relish COAs. Design or use certificates that include details about the image or artwork. Is it limited? Perhaps limiting your edition runs will help imbue value into your pieces. What is the printing or creation process? Perhaps an artist statement is appropriate. Regardless of its design, a certificate of authenticity increases collector confidence and artist prestige, and gives buyers a little extra knowledge about the piece. It allows them to engage with your artworks as an investment and a worthy addition to their personal or commercial collections.

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