Post-Production Best Practices For Printed Artwork | Holly Lund
settings: f2.0 @ 1/400 iso 2000
THINGS TO KEEP IN MIND WHILE EDITING
If absolutely nothing else, the thing that should be at the front of your mind during post-processing is that you are working on a backlit device and your prints are not backlit. Our computer screens and mobile devices create their own light. What we see in print is the reflection of light. The luminosity of the colors you are working with on your screen simply will not be replicated exactly in print. It is important to have realistic expectations. The other feedback I frequently hear from photographers is how dark their prints come back to them. This is also related to created versus reflected light. A good rule of thumb is to edit your images at 50% brightness, but your lab can also provide guidance on what might work best for what they offer. You can improve your screen visibility at a lower brightness if you limit your ambient light. I typically edit in a completely dark or nearly dark room. If that’s not your jam, you should always be editing your images with the same amount of ambient light. That will give your images—both digital and printed—consistency.
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