DECIDING HOW YOUR IMAGES WILL BE PRINTED
Before we get into what you need to keep in mind during your editing workflow, you must first decide what you want your end result to be. Knowing your desired outcome is going to help you reverse engineer the steps you need to take in order to achieve quality printed artwork.
Will you be printing the images yourself, or will you partner with a professional photography lab?
I have chosen to work with two professional labs, but the following will also apply to printing yourself. The added bonuses to doing your own printing are more control, quicker turnaround, and there’s less of a time and financial hassle if you make an error. Working with a lab gives you the benefit of their years of expertise, as well as access to products that you are unable to print yourself, such as canvas, acrylics and metals. The products you choose to print on will also impact the results you achieve. Some papers absorb inks more than others. One paper may be cool toned while another has a warm base. Certain papers are exceptional for black and white photography, and others are just okay. Textures not only give variation in how your artwork feels, but how it looks. You can get away with lack of sharpness more on canvas and not at all on metal. Your lab or paper supplier should be able to give you all of this insight to help you make informed decisions in your product selection and post-production.
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