December 2020 // The How-to Edition

How to Pose Your Clients: Tips and Tricks No One Talks About | Antwon Maxwell

If the shoot is for a fashion brand’s lookbook, the posing will be very different from the brand’s editorial magazine spread. Here you can see the difference in posing between these shots for a bridalwear brand. Both shoots are for the same brand, but the purpose of the photos is totally different. In the lookbook, the model is simply meant to be a beautiful hanger. The model is used to show off the details of the clothing, so her poses have to be conservative and minimal. The model in the editorial shot could be much more creative and abstract in her posing.

Powered by