December 2020 // The How-to Edition

How to Pose Your Clients: Tips and Tricks No One Talks About | Antwon Maxwell

3. PURPOSE

Your shoot’s purpose should always be at the forefront of your mind and the model’s mind while posing. If you are shooting a hair campaign, don’t allow the model to pose where her hands or arms cover most of her hair. If shooting for a clothing brand, the model should never pose in a way that drastically distorts or covers the clothing. Make sure whatever item or feature you are trying to highlight can be seen clearly without distraction. Here is an example of some content I shot for a swimwear brand. Here you can see one of the final images selected versus a behind-the-scenes photo that would never be chosen simply because her pose covers up most of the swimsuit.

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