December 2020 // The How-to Edition

Rebranding as a Luxury Wedding Business in 2021 | Michael Anthony

So for those of you who are considering jumping to the luxury market, these are the first steps that you need to take to be successful. Remember, everything you do from here on out has to be luxury—that includes what you wear to weddings and meetings, and how your client experience is with you at your studio. Having the ability to offer your clients this first-class experience will lead to you attracting first-class clients in the future, and ultimately a much better lifestyle for yourself long term.

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Michael Anthony is a wedding and portrait photographer based in Los Angeles, California. Michael is a monthly contributor to Shutter Magazine, and has spoken at international conventions including WPPI, Imaging USA, Photoplus Expo, and ShutterFest. Michael is an educator and founder of Elevate Photography Education, a company created to help photographer entrepreneurs achieve their goals and dreams in the photography industry. website: instagram: @michaelanthonyphotography

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