December 2020 // The How-to Edition


Now that you have made the proper introductions, it’s important to note that you will need a portfolio that looks luxury. The old adage to show what you want to sell could not be more true than it is here… In order to obtain luxury clientele, you need to show shoots that are shot in luxury environments. This will mean that you may need to book some styled shoots, come out of pocket to design elaborate sets, or maybe even attend some group shoots with luxury vendors. Your portfolio is your greatest asset. It’s something that will be with you your entire career, but here is the deal: IT NEEDS TO BE UPDATED constantly. Trends change and the most luxurious weddings are always following trends—so if you are still sitting on 5-year-old images and hoping that they are good enough for today’s trends, it’s time to update your portfolio. In the era of the pandemic, we have a lot of time to spend working on these things. There has never been a better time to reach out to new markets and pursue new opportunities.

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