December 2020 // The How-to Edition

CREATE CHANGES THAT MAKE SENSE FOR YOUR CLIENT

Because of my location, I have many clients in Manhattan and New Jersey. These people don't have a lot of wall space, so I'm not trying to sell the giant wall prints that they can't use. Know who your clients are and tailor your sales process to that. Also keep in mind that you can always do a multiple-volume wedding album. Many times, I'll be designing an album for a couple and realize that we have more photos than we do page space because of the typical 100-page limit in albums. I could cut some of the photos from the project, but then the customer misses out and their memories get discarded. Amulti-volume album is the perfect solution here because it allows me to expand beyond the original limitation. Changes like these are key to both you and the client getting the best out of the relationship and keeping the most of their memories.

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