December 2020 // The How-to Edition

Do You Need to Sell Printed Products as a Photographer? | Vanessa Joy

I firmly believe that wedding photographers who don't offer albums are not completing their job. The job of a wedding photographer isn't just to take pictures of the wedding, it's to document the couple's story and then tell that story visually. Everyone has digital devices now and can view digital photos, but there's still something magical about sitting around with the family and sharing photos of grandma and grandpa's wedding from the photo album. It's tangible. It's real. It's a bonding experience that we still haven't been quite able to recreate with digital devices. So now that I've hopefully convinced you that selling albums is a worthwhile endeavor, let me explain to you how to do it so that you can maximize the benefit and experience for both you and the client, while ensuring neither of you drive each other crazy in the process.

DON'T BE SALESY

It's always a good idea to avoid being overly salesy, but that is especially true in the case of a wedding album. This is going to be a family heirloom for them. You should take the time to show them how an album can tell their story. Although it's an additional expense, most of my clients end up purchasing the album because I've shown them that I care about the stories they will be able to tell more than I care about making the extra money. Your number one goal is to be their guide. Start with that, remember that, and you won’t become a pushy salesperson giving a poor client experience.

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