January 2021 // The Beauty Edition

5 Tips for Better Boudoir Photos | Michael Anthony

5. OFFER A TARGETED PRODUCT LINE

This is the most important thing for generating high sales. Boudoir averages are the highest in our studio, and the reason for that is because we have targeted our product line to that specific genre. You should not be offering wallet images or custom coffee mugs to your boudoir clients. While that seems like a gross oversimplification, the point I am trying to make is that you should have specific products that people will consistently buy.

Now, I have done the work for you, so let me share some of my favorites…

H&H Color Lab Edge Image Box - This is one of our favorite products to offer clients.

H&H Color Lab Acrylics - You think people don’t want boudoir wall art? Think again. I would love if Jen got a huge acrylic of her to put on our bedroom wall… and that being said, my clients do too, because these are some of our best pull through items. The Salvatore Cincotta Collection albums fromH&H Color Lab - Yeah, you probably guessed this, but let me be a bit more specific. These books combined with the image boxes are the best selling boudoir items we have. As a bonus marketing tip, the next time you are photographing a boudoir gift opening, USE THOSE IMAGES TO PITCH BOUDOIR to your next clients in the emails you send out! So there you have it, these are my top five tips for boudoir photography heading into the new year. At the time of this article, I am going to assume that we are not completely behind the pandemic (although hopefully I am wrong), but if that is the case there has never been a better time to work on new portrait offerings in your business. If 2020 taught us anything, it’s that diversification is KEY to success!

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Michael Anthony is a wedding and portrait photographer based in Los Angeles, California. Michael is a monthly contributor to Shutter Magazine, and has spoken at international conventions including WPPI, Imaging USA, Photoplus Expo, and ShutterFest. Michael is an educator and founder of Elevate Photography Education, a company created to help photographer entrepreneurs achieve their goals and dreams in the photography industry. website: michaelanthonyphotography.com instagram: @michaelanthonyphotography

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