January 2021 // The Beauty Edition

The Business of Beauty | Sal Cincotta

DEFINE YOUR TARGET AUDIENCE

Who are you going after? Who is your client? I alluded to this a little earlier. Boudoir, glamour and beauty all have a place in the world, but you have to target the right person.

This is by no means an exhaustive list, but here are some ideas.

Brides-to-be They are a perfect audience for this. They are in the best shape of their lives and need that perfect gift for the groom. Mid-lifers These are women who have dedicated their lives to their families and now have a kid that just went off to college. It's time for them to celebrate this time in their lives. You see it in the people around you. New hair styles, tanning, getting in shape. This is your client. They may not want lingerie, but they want to feel and look sexy and want to celebrate this moment in their lives. Elders This could be the perfect gift for someone. They have never done anything for themselves, but now it’s the perfect gift from a daughter to a mother. Instead of a day at the spa, it’s a day of hair, makeup, playing dress-up and some beautiful portraits. V-day This is the no-brainer. That female who wants to give her loved one a more private and sexy gift. This is open to anyone really, but you need to get out ahead of this if you want to deliver in time for the holiday—this is a very seasonal and timely set of shoots. Again, these are just a few ideas I'm dropping on you here. Use your imagination and start coming up with inventive ways to target your demographic.

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