January 2021 // The Beauty Edition


This is so important. I talk about this all the time regardless of genre. We must stand out if we want to make money. This is not a photography thing, it’s a business thing. Different sells. Sameness is boring and readily available. It is in your best interest to find a way to stand out. As creatives, we have so many different options at our disposal to stand out from other photographers.

Lighting It’s the simplest way to stand out and allows your work to really look different from your competitors. Light and airy. Dark and dramatic. Whatever your choice, master it and make it part of your brand. Editing The way you edit, tone and stylize your images is sure to make your clients take a second look at you. And if you get a consistent style going, your work will be quickly recognizable to others. When this happens, you will know you are heading in the right direction. Posing I have seen more bad photographs tied to bad posing than anything else. As a photographer, you can single- handedly make your client look heavier on camera than they do in real life. And I have never met a client that wanted to look heavier. Educate yourself and practice posing to get better and better at this. You clients will thank you.

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