January 2021 // The Beauty Edition


Breaking into the photography industry and building credibility in your community may seem like an impossible challenge, but it doesn't have to be. How do you become a respected, experienced photographer? Work with one. The best way to build a name for yourself is by finding a photographer whose work you admire and work for or with them. This may require you to take a position that you feel you're overqualified for, such as an assistant, but it's a small price to pay for gaining invaluable experience that can only benefit you in the long run. Humility goes a long way when you're first starting out. Before you know it, that photographer may be offering you gigs that they aren't available for, giving you the opportunity to make your own connections. Even better, you'll be able to see firsthand what works for them and what doesn't in terms of running a successful photography business. From initial consultations to editing photos, you'll have a front-row seat to learn techniques that you can carry with you into your own business.


When you're interacting with clients for the first time, it can be tempting to overanalyze every decision you make. Instead of wasting valuable time and energy second-guessing yourself, trust your gut. The more you work to make everything absolutely perfect, the more mistakes you'll inevitably make. People know a confident individual when they see one. If you don't trust yourself, your client certainly won't either. Self-assurance is the key to building a good reputation with your customers. Don't get hung up on delivering the impossible simply because you're charging a certain amount. Often times, it's when you price your services competitively that clients never think twice about the decisions you make. When you charge a more substantial rate, clients will assume that you know exactly what you're doing and trust your professional opinion.

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