START WITH THE PEOPLE YOU KNOW
Your primary sources of work as a professional photographer will trickle in from people that you already know. This means that you should always be presenting what you do to family, friends and colleagues. Even if you don't know them well or communicate regularly, if your friends and family see you actively promoting your business, they're more likely to use you when they need a photographer rather than a stranger. After you've built up a solid reputation for providing quality work and great customer service with the clients you know, the hard part is over. Those satisfied clients will do the leg work of referring their peers who need a photographer to you. However, always have a contract in place, even when shooting for friends and family. It’ll help set expectations and protect you if anything goes sour.
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