January 2021 // The Beauty Edition

Model: Sam Quinn

Another key element I’ve found in successfully posing clients stems from remembering the fact that this is probably a very foreign and unnatural experience for them. The first thing I do at the start of every shoot is say to my client, “I’m going to give you a lot of direction and a lot of different poses. What I want you to do is find something that’s comfortable and that works for you within those poses.” I find saying this usually helps put the subject at ease from the start while also helping them to understand that it’s not only OK, but is actually a good thing for them to move of their own volition. When I first started out, I didn’t say this to clients. I would start by giving them a lot of direction, and the result was often that they’d make the assumption that they could only move if I directed them to do so. This, as you might imagine, produced body language and expressions that looked both tense and unnatural. The other thing I make a point of telling them is that they can’t do anything wrong in front of the camera and because of this they don’t have to worry about making a mistake. I’ve found that telling clients this at the start of their shoot is very helpful at getting them to begin to relax in front of the camera, which in turn helps them to fully embody their poses.

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