FOCUS ON PEOPLE
Speaking of keeping yourself on people's minds, mailing magazines isn't the only way to do that. There's this wedding hall that I really enjoy working at. I like the people there and I'm comfortable shooting there. It feels like home. This makes for a great work environment because my work improves and the workday flies by. I want to work there as much as possible. So, it only makes sense for me to build relationships with the staff and other wedding professionals that work there. When a happy couple who hasn't found a wedding photographer yet comes in to book the hall, I'll be on the minds of the staff should that couple ask for recommendations. Boom! Not only have I picked up a client, but I get to return to a place that I love working at and be around people I enjoy spending time with. Social media is important, but so are honest to goodness face-to-face interactions. Don't neglect those, nurture them.
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