February 2021 // The Post-Production Edition

5 Marketing Strategies for Wedding Photographers | Vanessa Joy

UNCONVENTIONAL METHODS

This is where you need to get creative. A good idea is to go old school in some way. What are underutilized forms of marketing that you can use? I have created a book on branding for wedding professionals. I had it printed into a very nice, high-quality magazine and I'm sending it out to other wedding professionals that I've worked with. Yes, I'm using snail mail in 2021. But it works, because it isn't just an advertisement. It's something they (hopefully) find beneficial. It's like a gift that reminds them I exist and keeps me fresh in their minds. That way, they'll be more likely to recommend me if the opportunity comes up. Not to mention, so many photographers aren’t using direct mail, so you’ll have the chance to easily stand out.

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