February 2021 // The Post-Production Edition

5 Marketing Strategies for Wedding Photographers | Vanessa Joy

The time between Thanksgiving and Valentine’s Day is huge for wedding photographers because so many people get engaged during this time. I often get asked during engagement season how to effectively market wedding photography services. When photographers ask this question, they are looking for me to give a quick and concise answer that will have clients beating down their doors. Sadly, such an answer doesn't exist. Marketing is hard, and you have to cast a wide net to snag the number of clients that you want.

There are five tried and true methods of marketing a wedding photography business—or really, the business of any professional photographer. In this article, I'd like to answer that frequently asked question, although, by necessity, in much less succinct form than the askers may have hoped.

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