February 2021 // The Post-Production Edition


Next, let’s say you have a creative brief that requires compositing multiple images of various items into one final shot. For example, check out the shot below, featuring the Visibly Soft Lip Balm Sphere in the coconut milk flavor, shot for eos. The challenge here was to combine the three separate components into one seamless retouch: the falling coconut chunks, the liquid splash, and the product. Therefore, I knew I would have to match lighting throughout these various images so it would all make sense once combined. My lighting was established from the start, instead of figuring it out and adjusting it on each shot. I tested the light on each of the three components before jumping into specific composition and styling. If I hadn’t done that first, I may have had trouble with mismatched lighting and tones once I began to compile the final retouched image. I needed to make sure the kick light on the left worked not only for the product, but also for the splash and the coconut chunks, despite them each being shot separately. This is another perfect example of planning the shooting alongside the retouching. The last thing you want is for the shoot to be wrapped, and then you’re stuck with a problem once it’s in post-production.

Powered by