March 2021 // The Senior Edition

How I Got the Shot | Sal Cincotta

Over the course of my career, I have had the opportunity to make some incredible images and I can say without a doubt these are some of them. This was a concept shoot for Profoto during the launch of their Profoto B10. We wanted to review the light in the field and under real shooting conditions, so we thought, why not the St. Louis City Museum. With shoots like this, it’s not just about grabbing a model and slamming light in there. You really want to step back and think like a creative director. Plan the shoot, set some goals and objectives, and storyboard it out like you would if you were making a movie. Over the years, I have found that when I prepare for a shoot and try to visualize the results, I usually end up with significantly stronger images.

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