March 2021 // The Senior Edition


When someone is looking for a photographer in their area, they usually have dozens of options to choose from. If this seems like an intimidating prospect, you're right! It can be hard to stand out among so many photography options. So, what can you do to set your business apart from all the other choices people have? First, think about what makes your photography unique. Think about the styles you specialize in and who your work appeals to, and build a stunning portfolio keeping these ideas in mind.

There are lots of great website building platforms for photographers that you can take advantage of to make your portfolio look beautiful, like WordPress, Wix, or Squarespace (my choice). You don't necessarily need to have a lot of tech know-how to make a great website when you have user-friendly platforms like these available to you! While Instagram is a great photography-based social media platform, it shouldn't totally replace a website. Your social media can work in conjunction to funnel more people to your website. Once you have a website up and running, choose some of your best work for your portfolio. Be sure to include a wide variety of examples so people can see your style and the different sorts of projects you've worked on, but don't put in everything. This is a chance to show off a curated selection of your personal best.

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