March 2021 // The Senior Edition


Your website should be straightforward and easy to understand from the moment someone finds it. When someone visits your site for the first time, they should be able to tell exactly what you do in just a few seconds. Use text and visual elements like photos, videos, and graphics to convey a simple, concise message that anyone can easily grasp. Put your business name at the top of the site, and use your homepage to include the most important images and text. If people are looking for a photographer for their engagement session, and they land on your site but it doesn't seem totally obvious that you do engagement photos, they may leave to look for a different option. It's important to remember that across all the communications you have with your audience (this includes your website, your social media profiles, and any emails you send out), your branding should be consistent. Try hard to use the same type of language, the same photos and communicate the same message no matter where you're talking to your potential customers.

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