March 2021 // The Senior Edition

Senior Photography in a Covid World | Sal Cincotta

PSYCHOLOGY

This is so important if your business is going to thrive in 2021. You need to understand the mindset of your customers. They are fed up. They are tired of being locked up. Sure, there are people who won’t leave the house for a multitude of reasons—health concerns, etc. I’m not discounting that. I’m highlighting that there is a majority of people that want some sense of normalcy for their families. And something low risk like an outdoor photoshoot might just be what the doctor ordered. These kids need some normalcy. They want to get dressed up. They want to celebrate their senior year. We can fill that void for them and they are more than willing to participate. Again, this is more than an assumptive statement. This is based on what we have seen this fall in our sales room and what we are hearing from our clients.

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