BACK TO SCHOOL
Well, not really, right? Schools around the country all have different protocols. Some are back, some are not, some are split with remote and in-person learning. It's creating chaos for any established school photographer or senior photographer. We had a schedule we followed for years. Well, that’s gone for the foreseeable future. It doesn’t have to be an end of the world scenario. I think the studios that understand this will thrive. We are seeing kids and their families show a willingness to miss class for photo shoots. This past November is proof of that. We had more senior sessions this November than we have ever had in the 15 years I have been in business as a professional photographer. So, what does this mean for you? Well, as I sit writing this, it’s January. We are already preparing for our Senior Rep program. We are about to launch it next week. As crazy as it sounds, it’s huge to get this far ahead of the curve this year. My goal is to grow my senior business by 40%. We shall see. The key is doing the work to make that happen.
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