March 2021 // The Senior Edition

A Checklist of Must-Haves on Your Website | Vanessa Joy

As a photographer, you know that it's important to have a website. It helps you reach a wider audience, gets more people interested in the services you offer, and is a great place to show off your portfolio. If you're just getting started with creating a website from scratch, you may be wondering what it should look like and what information and elements you absolutely need to include. Luckily, it's easier than ever to create an amazing site for your photography business. Here are a few must-haves that you should never overlook.

VISIBLE CALL TO ACTION

Think about the goal of your website. Is it to get people to call you, fill out your contact form, request a quote, or schedule a time to chat with you? Use this goal to craft a call to action to get people to take the next step. When someone first lands on your site, their eye often travels to the top right corner of the page. This specific spot is prime web real estate and should be used as such! In that top right corner, you want to put a strong call to action, whether that's your business's contact information and a prompt to get in touch, a button to your contact form, or whatever you want your audience to do next.

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